Design Paper

The Digital           NavigatorEG

Media Strategy and Technology Innovation

Advancements in technology, most notably the Internet and digital media arts, are changing many of our basic assumptions regarding information, news, entertainment and education.
At the Digital NavigatorEG, we examine the business strategies and technology trends that have transformed the field of communication. Innovation is about much more than developing new products 
services. It’s about reinventing business, educational and organizational processes and rewiring them for creativity and growth. 


Richard A. Gershon, Ph.D., (Ohio University) is Professor Emeritus
at Western Michigan University where he specializes in media business strategy and t
echnology innovation.  Dr. Gershon is an award winning educator and writer having authored eight books and multiple journal articles and book chapters.  His most recent works include 
Media, Telecommunications and Business Strategy      3rd ed. (Routledge, 2020) as well as Digital Media and Innovation: Management and Design Strategies in Communication  (Sage, 2017).  

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Richard A. Gershon, Ph.D.

Media, Telecommunications and Business Strategy

Tel. (269) 349-4821 (C)


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