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Richard A. Gershon, Ph.D.

EDUCATION

 

Ph.D. Mass Communication
Ohio University: Athens, Ohio 45701
June 1986

 

M.Ed. Education
University of Vermont: Burlington, VT 05405
June 1980

 

B.A. English (Danforth Honors)
Goddard College: Plainfield, VT 05667
June 1974

 

PROFESSIONAL RESEARCH AND WRITINGS

Books and Monographs


Gershon, R.A. (2020). Media, Telecommunications and Business Strategy.

(3rd Ed.). New York: Routledge. 

Gershon, R.A. (2017). Digital Media and Innovation: Management
and Design Strategies in Communication
. Thousand Oaks, CA: Sage.  

Gershon, R.A. (2013). Media, Telecommunications and Business Strategy.   
(2nd Ed.). New York: Routledge. 

 

Gershon, R.A. (2011). Intelligent Networks and International Business Communication: A Systems Theory Interpretation. Media Markets Monographs.
No. 12. Universidad de Navarra Press, Pamplona, Spain.

 

Gershon, R.A. (2009). Telecommunications & Business Strategy. New York: Routledge.

 

Gershon, R.A. (2001). Telecommunications Management: Industry Structures and Planning Strategies. Mahwah, NJ: Lawrence Erlbaum & Associates.

 

Gershon, R.A. (1997). The Transnational Media Corporation: Global Messages and Free Market Competition. Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. (1986). Pay Cable Television: A Regulatory History.

(Dissertation), Athens, Ohio: Ohio University.

 

Select Book Chapters and Journal Articles

Gershon, R.A. (2020). Transnational media and business strategy: Global messages in the digital age. In M. Mahoney and T. Tang (Eds.) The Handbook of Media Management and Business. (pp. 175-190). New York: Rowman & Littlefield.

Gershon, R.A. (2019). The transnational media corporation and the economics of global competition. In Y. Kamalipour (Ed.), Global Communication. 3rd ed.  (pp. 37-54). New York: Rowman & Littlefield. 

Gershon, R.A. (2018). Media innovation: Three key strategies to business transformation. In A. Albarran, B. Mierzejewska & J. Jung (Eds.), Handbook of Media Management and Economics. 2nd Ed. (pp. 241-258).
New York: Routledge. 

Gershon, R.A. & Alhassan, A. (2017). The diffusion of authority: A case  study analysis of News Corporation’s News of the World newspaper.   
In K. Altmappen, A. Hollifield, & J. van Loon (Eds.), Values Oriented Media Management: Decision-making  Between Profit and Responsibility.
(pp. 189-210). Heidelberg, Germany: Springer.  

Gershon, R.A. (2016). Intelligent networking and the transnational corporation:  Redefining Business Work Space. In A. Lugmayer &
C. Dal Zotto (Eds.), Media Convergence Handbook, II. (pp. 17-31). Heidelberg, Germany: Springer.

 

Gershon, R. A. (2014). Digital media, electronic commerce and business model innovation. In Yu-li Liu & Robert Picard (Eds.), Policy and Marketing Strategies for Digital and New Media. (pp. 202-217). London, UK: Routledge. 

 

Gershon, R.A. (2014). The Sony corporation: Market leadership, innovation failure and the challenges of business reinvention. In Fu Lai Yu & Ho-Don Yan (Eds.), Handbook in East Asian Entrepreneurship. (pp. 225-239). London UK: Routledge. 

 

Gershon, R.A. (2013). Digital media innovation and the Apple iPad:
Three perspectives on the future of computer tablets and news delivery. Journal of Media Business Studies, 10(1), 41-61.

 

Gershon, R.A. (2013). Innovation failure: A case study analysis of Eastman Kodak and Blockbuster Video. In A. Albarran (Ed.), Media Management and Economics Research in a Transmedia Environment. (pp. 46-68). NY: Routledge.

 

Gershon, R.A. (2013). Facebook: A business perspective on the power
of intelligent networking and social media. In M. Friedrichsen (Ed.),
Handbook of Social Media. (pp. 375-389). Berlin, Germany: Humboldt Media Business, Springer

 

Gershon, R.A. (2011). Business process innovation and the intelligent network. In Z. Vukanovic and P. Faustino (Eds.), Managing Media Economy, Media Content and Technology in the Age of Digital Convergence(pp. 59-85). Lisbon, Portugal: Media XXI / Formal press.

Gershon, R.A. (2010). Digital media & innovation: Reinventing the American newspaper. In A. Targowski  & T. Rienzo (Eds.), Newspapers in crisis: Can an Educated Society be Sustained by Digitalization? (pp. 3-17). Kalamazoo, MI: Civilization Press.

Gershon, R.A. (2009). Media management & innovation: Disruptive technology and the challenges of business reinvention. In A. Albarran,
P. Faustino and R. Santos (Eds.), The Media as a Driver of the Information Society. (pp. 299-319). Lisbon, Portugal: Media XXI / Formal press. 

Gershon, R.A. (2009). Intelligent networking and business process innovation. In I. Lee (Ed.), Handbook of Research on Telecommunications Planning and Management. (pp. 459-471). Hershey, PA: IGI Global.


Gershon, R.A. (2007). The Transnational media corporation and the economics of global competition. In Yahya R. Kamalipour (Ed.), 
Global Communication. (2nd Ed.). (pp. 55-78). Belmont CA: Wadsworth.

 

Gershon, R.A. (2006). Telecommunications education: The challenges
and opportunities of a changing discipline. The International Journal
on Media Management
. 8(1), 29-38.

 

Gershon, R.A. (2006). Issues in transnational media management.
In A. Albarran, M. Wirth and S. Chan-Olmsted (Eds.), Handbook of Media Management and Economics. (pp. 203-228). Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. (2006). Deregulation, privatization and the changing global media environment. In O.B. Barrett (Ed.), Communications Media, Globalization and Empire. (pp. 185-205). London, UK: John Libbey.

 

Gershon, R.A. (2005). The transnationals: Media corporations, international trade and entertainment flows. In A. Cooper-Chen (Ed.), Global Entertainment Media. (pp. 17-35). Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. & Suri, V.R. (2004). Viacom Inc: A case study in transnational media management. Journal of Media Business Studies.1(1), 47-70.

Gershon, R.A. (2004). Intelligent networking and the information economy. In K. Lewandowski (Ed.), Annual Review of Communications. Vol. 57.
(pp. 611-622). Chicago, IL.: International Engineering Consortium.

           

=============================    

                 

    Book Chapters:

 

Gershon, R.A. (2020). Transnational media and business strategy: Global messages

                   in the digital age. In M. Mahoney and T. Tang (Eds.) The Handbook of Media

                  Management and Business. (175-190). New York: Rowman and Littlefield.

 

Gershon, R.A. (2019). The transnational media corporation and the economics of global

                  competition. In Y. Kamalipour (Ed.), Global Communication. 3rd ed. (pp. 37-54).

                  New York: Rowman and Littlefield.

 

                  Gershon, R.A. (2018). Media innovation: Three key strategies to business transformation.
                                   In A. Albarran, B. Mierzejewska & J. Jung (Eds.), Handbook of Media Management

                                  and Economics. 2nd ed. (pp. 241-258). New York: Routledge.

RICHARD A. GERSHON                                                                                             

           

Gershon, R.A. & Alhassan, A. (2017). The diffusion of authority: A case study analysis of

News Corporation’s News of the World newspaper. In K. Altmappen, A. Hollifield,          

& J. van Loon (Eds.), Values Oriented Media Management: Decision-making  
Between Profit and Responsibility. (pp. 189-210). Heidelberg, Germany: Springer. 

 

                  Gershon, R.A. (2016). Intelligent networking and the transnational corporation: 

                                    Redefining business work space. In A. Lugmayer & C. Dal Zotto (Eds.),

                  Media Convergence Handbook, II. (pp. 17-31). Heidelberg, Germany: Springer.

 

Gershon, R. A. (2014). Digital media, electronic commerce and business model

                  innovation. In Yu-li Liu & R. Picard (Eds.), Policy and Marketing Strategies for
                                   Digital and New Media. (pp. 202-217). London, UK: Routledge.

 

               Gershon, R.A. (2014). The Sony corporation: Market leadership, innovation failure
                             and the challenges of business reinvention. In Fu Lai Yu & Ho-Don Yan (Eds.),

              Handbook in East Asia entrepreneurship. (pp. 225-239). London, UK: Routledge.
                                                                                                          

               Gershon, R.A. (2013). Innovation failure: A case study analysis of Eastman Kodak

                                 and Blockbuster Video. In A. Albarran (Ed.), Media Management and Economics

                                 Research in a Transmedia Environment. (pp. 46-68). New York: Routledge. 

 

Gershon, R.A. (2013). Facebook: A business perspective on the power of intelligent
                 networking and social media. In M. Friedrichsen & W. Mühl-Benninghaus (Eds.),               Handbook of Social Media. (pp. 375-389). Berlin, Germany: Springer.

                                                     

                  Gershon, R.A. (2011). Business process innovation and the intelligent network.

In Z. Vukanovic & P. Faustino (Eds.), Managing Media Economy, Media Content
and Technology in the Age of Digital Convergence. (pp. 59-85). Lisbon, Portugal:
Media XXI/Formal Press.

 

Gershon, R.A. (2010). Digital media & innovation: Reinventing the American newspaper.

                  In A. Targowski & T. Rienzo (Eds.), Newspapers in crisis: Can an Educated Society

                  be Sustained by Digitalization? (pp. 3-17). Kalamazoo, MI: Civilization Press.

 

Gershon, R.A. (2009). Media management & innovation: Disruptive technology and the               challenges of business reinvention. In A. Albarran, P. Faustino & R. Santos (Eds.),

                  The Media as a Driver of the Information Society. (pp. 299-319). Lisbon, Portugal:

                  Media XXI/Formal Press.

 

Gershon, R.A. (2009). Intelligent networking and business process innovation.

In I. Lee (Ed.), Handbook of Research on Telecommunications Planning and
Management. (pp. 459-471). Hershey, PA: IGI Global.

 

 

 

RICHARD A. GERSHON                                                                                             

 

Gershon, R.A. (2007). The transnational media corporation and the economics

                  of global competition. In Y. Kamalipour (Ed.), Global Communication. 2nd ed.

(pp. 55-78). Belmont CA: Wadsworth.

 

Gershon, R.A. (2006). Issues in transnational media management. In A. Albarran,

M. Wirth & S. Chan-Olmsted (Eds.), Handbook of Media Management

and Economics. (pp. 203-228). Mahwah, NJ: Lawrence Erlbaum & Associates.

 

Gershon, R.A. (2006). Deregulation, privatization and the changing global media

                  environment. In O.B. Barrett (Ed.), Communications Media, Globalization and

                  Empire. (pp. 185-205). London, UK: John Libbey.

 

Gershon, R.A. (2005). The transnationals: Media corporations, international trade
                                   and entertainment flows. In A. Cooper-Chen (Ed.), Global Entertainment Media.

                  (pp. 17-35). Mahwah, NJ: Lawrence Erlbaum & Associates.

 

Gershon, R.A. (2004). Intelligent networking and the information economy.

                  In K. Lewandowski (Ed.), Annual Review of Communications. Vol. 57. (pp. 611-622).                                               Chicago, IL.: International Engineering Consortium.

 

Gershon, R.A. (2003). Cellular telephony. In D.H. Johnston, (Ed.), Encyclopedia

of International Media & Communications. Vol. 1. (pp. 175-188). San Diego, CA:   

Academic Press.

 

                  Gershon, R.A. (2002). The transnational media corporation and the economics of

                                    global competition. In Y. Kamalipour (Ed.), Global Communication. (pp. 51-72).

                                    Belmont CA: Wadsworth.

 

                  Lievrouw, L., Gershon, R.A. et. al. (2000). Building the subdisciplines: An overview
                                   of communication and technology research. In B. Gudykunst, (Ed.),

                                    Communication Yearbook 24. (pp. 271-195). Thousand Oaks, CA: Sage.

 

Holwerda, H. & Gershon, R.A (1997). The transnational advertising agency.

                  In R. Gershon, The Transnational Media Corporation: Global Messages and Free

                  Market Competition. (pp. 60-76). Mahwah, NJ: Lawrence Erlbaum & Associates.

 

Gershon, R.A. (1997). The transnational media corporation: Cultural trespass and

                  challenges to national sovereignty. In J. Jaksa & M. Pritchard (Eds.), Ethical

                  Communication in Risk Technologies. (pp. 285-303). Cresskill, NJ: Hampton Press.

 

                  Gershon, R.A. & Wirth, M. (1993). Home Box Office: The Emergence of pay cable television.

                                    In R. Picard (Ed.), The Cable Networks Handbook. (pp. 114-122). Riverside, CA:

                                    Carpelan Press.  

 

   

 

                    

RICHARD A. GERSHON                                                                                             

 

Journal and Business Articles:

 

Gershon, R.A. (2013). Digital media innovation and the Apple iPad: Three perspectives

                  on the future of computer tablets and news delivery. Journal of Media Business

                  Studies, 10(1), 41-61.  

 

Gershon, R.A. (2011). Editor’s Note: Intelligent networking and global media

communication. Special Issue. The Global Media Journal, 11(19), Available at: http://lass.calumet.purdue.edu/cca/gmj/

 

Gershon, R.A. (2006). Telecommunications education: The challenges and opportunities
                                   of a changing discipline. The International Journal on Media Management,

                  8(1), 29-38.

 

Gershon, R.A. & Suri, V.R. (2004). Viacom Inc.: A case study in transnational media          management. Journal of Media Business Studies, 1(1), 47-70.

 

Gershon, R.A. & Kanayama, T. (2002). The SONY corporation: A case study

                  in transnational media management. The International Journal on Media               Management, 4(2), 44-56.

 

Gershon, R.A. (2000). The transnational media corporation: Environmental

                                    scanning and strategy formulation. Journal of Media Economics, 13(2), 81-101.

 

Gershon R.A. & Egan, B. (1999). Retransmission consent, cable franchising and market

                  failure: A Case study analysis of WOOD-TV 8 vs. Cablevision of Michigan.

                  Journal of Media Economics, 12(3), 201-224

 

Gershon, R.A. & Kanayama, T. (1995). Direct broadcast satellites in Japan: A case study

                  in government/business partnerships. Telecommunications Policy, 19(3), 217-231.

 

                  Gershon, R.A. (1993). International deregulation and the rise of transnational media

                                     corporations. Journal of Media Economics, 6(2), 3-22.

 

                  Gershon, R.A. (1992). The First earth run: A case study in special events planning

and media use. The Michigan Association of Speech communication (MASC)

Annual Journal, 27(1), 70-103.

 

                  Gershon, R.A. (1992). Telephone/cable cross-ownership: A study in policy alternatives.

                                    Telecommunications Policy, 16(2), 110-121.

 

Gershon, R.A. (1990). Pay cable television: A regulatory history. Communication and

                                     the Law, 12(2), 3-26.

RICHARD A. GERSHON                                                                                             

 

            Gershon, R.A. (1990). Intelsat: Global cooperation in an era of deregulation.

                                    Telecommunications Policy, 14(3), 249-259.

 

                  Gershon, R.A. (1987). Satellite communication and fiber optics: Redefining the business

                                    of long-haul transmission. Business Communication Review, 87(2), 22-25.

 

                  Gershon, R.A. (1992). Video dialtone: The future of telephone programming.

                                    Telephony Magazine, 223(19), 20-26.

 

                  Gershon, R.A. & Bazzy, W. (1986). Regional cooperation in the Caribbean. 

                                    Telecommunications Magazine, 20(5), 142-143.                      

                                                                                                                 

Gershon, R.A. (1985). New directions for electronic mail. Telecommunications Magazine,

                  19(8), 36-53.

 

                  Gershon, R.A. (1985). The Maitland Commission report: A policy review.

                                    Telecommunications Magazine, 19(3), 88-97.

 

                  Gershon, R.A. & Gawdun, M. (1984). Reform of Japan's telecommunications operations.

                                    Telecommunications Magazine, 18(12), 82-86.

           

Book Reviews, Commentaries and Bibliography Entries

 

Gershon, R.A. (2013). Media Convergence. Oxford Bibliography Series
                   on Communication – Online: Available at:

                  http://www.oxfordbibliographies.com/obo/page/communication and

http://www.oxfordbibliographies.com/view/document/obo-9780199756841/obo-9780199756841-0026.xml

           

                  Gershon, R.A. (2007). Inventing the Future: Preparing Tomorrow’s

Media and Telecommunications Professionals.  Michigan Association

of Broadcasters Newsletter, The Michigan Broadcaster, 22(2).

Available at: http://www.michmab.com/pdf/Newsletter/nlMarApr07.pdf

 

Gershon, R.A. (2005). Towards a Unified Approach to Media and

Telecommunications Management Curriculum, AEJMC Media

Management & Economics Division Website.

Available at: http://www.miami.edu/mme/teachingtips.htm

 

                  Gershon, R.A. (2001). Review of Compaine, B. & Gomery D. Who Owns the Media?

                                    Journal of Media Economics, 14(2), 121-124.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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