Media Strategy and Technology Innovation
Advancements in technology, most notably the Internet and digital media arts, are changing many of our basic assumptions regarding information, news and entertainment. Here we examine the business strategies and technology trends that have transformed the field of communication. Innovation is about much more than developing new products and services. It’s about reinventing business and organizational processes and rewiring them for creativity and growth.
Richard A. Gershon, Ph.D.
Professor Emeritus
Media, Telecommunications and Business Strategy
School of Communication, Western Michigan University
Kalamazoo, MI 49008
Tel. (269) 349-4821 (C)
Email: Richard.Gershon@wmich.edu
https://wmich.webex.com/meet/richard.gershon
Richard A. Gershon, Ph.D., (Ohio University) is Professor Emeritus at Western Michigan University where he specializes in Media, Telecommunications and Business Strategy. Dr. Gershon has twice been selected for national teaching honors, including the Steven H. Coltrin Professor of the Year Award by the International Radio & Television Society and the Barry Sherman Award for Teaching Excellence by the Management & Economics division of the Association for Education in Journalism and Mass Communication (AEJMC). Dr. Gershon
is an internationally recognized scholar having authored eight books and over
50 journal articles and book chapters. His most recent works include Media, Telecommunications & Business Strategy 3rd. ed. (Routledge, 2020) as well as Digital Media and Innovation: Management and Design Strategies in Communication (Sage, 2017).