Ph.D. Mass Communication
Ohio University: Athens, Ohio 45701
June 1986


M.Ed. Education
University of Vermont: Burlington, VT 05405
June 1980


B.A. English (Danforth Honors)
Goddard College: Plainfield, VT 05667
June 1974





Telecommunications & Information Management 
1903 West Michigan Ave., Kalamazoo, MI 49008


  • Professor, 2001-2020

  • Associate Professor, 1994-2001

  • Assistant Professor, 1990-1994


Teaching Responsibilities - Courses:


  • Media Management and Telecommunications

  • Communication Technology and Innovation

  • Media and Telecommunications Law 

  • Strategic Planning, Communication & Innovation

  • Freedom of Expression

  • Introduction to Media and Telecommunications


Assistant Professor, Telecommunications
Department of Communication: New Paltz, NY 12561
September 1986 - June 1989.


Director of Telecommunications Research,
Senior Business Editor, Telecommunications Magazine
Horizon-House Publications: Dedham, MA 02026
August 1984 - June 1986.


Instructor, English and Mass Communication
September 1976 - June 1981.





Carnegie Foundation for the Advancement of Teaching: U.S. Professor 
of the Year, 2008. Honorable Mention, Washington, DC: November, 2008.

Western Michigan University: The 2007 Distinguished Teaching Award, Presented by the President and the University Board of Trustees, Kalamazoo, MI: October 25, 2007.

Western Michigan University: College of Arts & Sciences: Faculty Achievement Award in Teaching, 2005. Presented by the College of Arts
& Sciences, Kalamazoo, MI: December 7, 2005.


Western Michigan University: School of Communication Undergraduate

Teaching Award, 2002. Presented by the Eta Rho Chapter of Lambda Pi Eta,
(National Communication Honor Society), Kalamazoo, MI: April 3, 2002.

The Association for Education in Journalism & Mass Communication (AEJMC): The Barry Sherman Award for Teaching Excellence, 2001. Presented by the Media Management and Economics Division,
Washington DC: August 5, 2001.


The International Radio & Television Society (IRTS): Stephen H. Coltrin

Professor of the Year, 2000 – For Excellence in the Field of Communication and Education. Presented by the IRTS, New York, NY: March 5, 2000. 

Professional Research

Western Michigan University: College of Arts & Sciences, Faculty Achievement Award in Research and Creative Activity, 2015. Presented by the College of Arts & Sciences, Kalamazoo, MI: April 8, 2015.

Fetzer Institute: $75,000 Project Grant in support of the Innocence    Project and a specialized program involving forgiveness training at the
2013 Innocence Network Conference, Charlotte, NC: April 18-20, 2013.

International Telecommunications Education & Research Association: 
The 2012 Katherine B. Snow Research Paper Award, “Digital Media Innovation and the Apple iPad: Reinventing the 21st Century Newspaper.” Indianapolis, IN: March 31, 2012.


Fulbright Visiting Scholar, The University of Navarra , Facultad de Comunicación, Pamplona Spain : October – December 2011.

Western Michigan University Haenicke Institute Visiting Scholar Award, Nihon University, College of Engineering & Technology. Tokyo, Japan: January - April, 2000.

The National Cable Center and the University of Denver,
The 1998 Cable Center National Book Award. The Transnational Media Corporation: Global Messages and Free Market Competition, Presented at the Cable Academic Seminar 
and Awards Reception, Atlanta, GA. May 2, 1998.

Phi Kappa Phi - National Honor Society (1997). Selected for induction, Western Michigan University Chapter, Kalamazoo, MI: April 14, 1997.

Professional Service

Western Michigan University Faculty Senate, President's Gavel Award

in Recognition of Service to the University, 2018-2020, September 17, 2020.

Information and Telecommunications Education and Research Association (ITERA): Founders Leadership Award, ITERA 15th Anniversary: April 2020.

Western Michigan University: College of Arts & Sciences, Faculty Achievement Award in Professional and Community Service, 2017.

Presented by the College of Arts & Sciences, Kalamazoo, MI:
April 18, 2017.

International Telecommunications Education and Research Association (ITERA): The 2011 Academic Program Excellence Award given to Western Michigan University’s Telecommunications & Information Management (TIM) program. Presented in Indianapolis, IN: April 9, 2011.

International Telecommunications Education & Research Association:
(ITERA) The Distinguished Service Award, Presented in Nashville, TN:
April 11, 2010.



Books and Monographs

Gershon, R.A. (2020). Media, Telecommunications and Business Strategy.

(3rd Ed.). New York: Routledge. 

Gershon, R.A. (2017). Digital Media and Innovation: Management
and Design Strategies in Communication
. Thousand Oaks, CA: Sage.  

Gershon, R.A. (2013). Media, Telecommunications and Business Strategy.   (2nd Ed.). New York: Routledge. 


Gershon, R.A. (2011). Intelligent Networks and International Business Communication: A Systems Theory Interpretation. Media Markets Monographs. No. 12. Universidad de Navarra Press, Pamplona, Spain.


Gershon, R.A. (2009). Telecommunications & Business Strategy. New York: Routledge.


Gershon, R.A. (2001). Telecommunications Management: Industry Structures and Planning Strategies. Mahwah, NJ: Lawrence Erlbaum & Associates.


Gershon, R.A. (1997). The Transnational Media Corporation: Global Messages and Free Market Competition. Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. (1986). Pay Cable Television: A Regulatory History.

(Dissertation), Athens, Ohio: Ohio University.


Select Book Chapters and Journal Articles: (2004-2020)

Gershon, R.A. (2020). Transnational media and business strategy: Global messages in the digital age. In M. Mahoney and T. Tang (Eds.) The Handbook of Media Management and Business. (pp. 175-190). New York: Rowman & Littlefield.

Gershon, R.A. (2019). The transnational media corporation and the economics of global competition. In Y. Kamalipour (Ed.), Global Communication. 3rd ed.  (pp. 37-54). New York: Rowman & Littlefield. 

Gershon, R.A. (2018). Media innovation: Three key strategies to business transformation. In A. Albarran, B. Mierzejewska & J. Jung (Eds.), Handbook of Media Management and Economics. 2nd Ed. (pp. 241-258).
New York: Routledge. 

Gershon, R.A. & Alhassan, A. (2017). The diffusion of authority: A case  study analysis of News Corporation’s News of the World newspaper.   
In K. Altmappen, A. Hollifield, & J. van Loon (Eds.), Values Oriented Media Management: Decision-making  Between Profit and Responsibility.
(pp. 189-210). Heidelberg, Germany: Springer.  

Gershon, R.A. (2016). Intelligent networking and the transnational corporation:  Redefining Business Work Space. In A. Lugmayer &
C. Dal Zotto (Eds.), Media Convergence Handbook, II. (pp. 17-31). Heidelberg, Germany: Springer.


Gershon, R. A. (2014). Digital media, electronic commerce and business model innovation. In Yu-li Liu & Robert Picard (Eds.), Policy and Marketing Strategies for Digital and New Media. (pp. 202-217). London, UK: Routledge. 


Gershon, R.A. (2014). The Sony corporation: Market leadership, innovation failure and the challenges of business reinvention. In Fu Lai Yu & Ho-Don Yan (Eds.), Handbook in East Asian Entrepreneurship. (pp. 225-239). London UK: Routledge. 


Gershon, R.A. (2013). Digital media innovation and the Apple iPad:
Three perspectives on the future of computer tablets and news delivery. Journal of Media Business Studies, 10(1), 41-61.


Gershon, R.A. (2013). Innovation failure: A case study analysis of Eastman Kodak and Blockbuster Video. In A. Albarran (Ed.), Media Management and Economics Research in a Transmedia Environment. (pp. 46-68). NY: Routledge.


Gershon, R.A. (2013). Facebook: A business perspective on the power
of intelligent networking and social media. In M. Friedrichsen (Ed.),
Handbook of Social Media. (pp. 375-389). Berlin, Germany: Humboldt Media Business, Springer


Gershon, R.A. (2011). Business process innovation and the intelligent network. In Z. Vukanovic and P. Faustino (Eds.), Managing Media Economy, Media Content and Technology in the Age of Digital Convergence(pp. 59-85). Lisbon, Portugal: Media XXI / Formal press.

Gershon, R.A. (2010). Digital media & innovation: Reinventing the American newspaper. In A. Targowski  & T. Rienzo (Eds.), Newspapers in crisis: Can an Educated Society be Sustained by Digitalization? (pp. 3-17). Kalamazoo, MI: Civilization Press.

Gershon, R.A. (2009). Media management & innovation: Disruptive technology and the challenges of business reinvention. In A. Albarran,
P. Faustino and R. Santos (Eds.), The Media as a Driver of the Information Society. (pp. 299-319). Lisbon, Portugal: Media XXI / Formal press. 

Gershon, R.A. (2009). Intelligent networking and business process innovation. In I. Lee (Ed.), Handbook of Research on Telecommunications Planning and Management. (pp. 459-471). Hershey, PA: IGI Global.

Gershon, R.A. (2007). The Transnational media corporation and the economics of global competition. In Yahya R. Kamalipour (Ed.), 
Global Communication. (2nd Ed.). (pp. 55-78). Belmont CA: Wadsworth.


Gershon, R.A. (2006). Telecommunications education: The challenges
and opportunities of a changing discipline. The International Journal
on Media Management
. 8(1), 29-38.


Gershon, R.A. (2006). Issues in transnational media management.
In A. Albarran, M. Wirth and S. Chan-Olmsted (Eds.), Handbook of Media Management and Economics. (pp. 203-228). Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. (2006). Deregulation, privatization and the changing global media environment. In O.B. Barrett (Ed.), Communications Media, Globalization and Empire. (pp. 185-205). London, UK: John Libbey.


Gershon, R.A. (2005). The transnationals: Media corporations, international trade and entertainment flows. In A. Cooper-Chen (Ed.), Global Entertainment Media. (pp. 17-35). Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. & Suri, V.R. (2004). Viacom Inc: A case study in transnational media management. Journal of Media Business Studies.1(1), 47-70.

Gershon, R.A. (2004). Intelligent networking and the information economy. In K. Lewandowski (Ed.), Annual Review of Communications. Vol. 57.
(pp. 611-622). Chicago, IL.: International Engineering Consortium.