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RICHARD A. GERSHON                                        



Richard A. Gershon, Ph.D., (Ohio University) is Professor Emeritus and Co-founder of the

Telecommunications & Information Management program at Western Michigan University where  

he specializes in Media, Telecommunications and Business Strategy.  Dr. Gershon has twice

been selected for national teaching honors, including the Steven H. Coltrin Professor of the Year

Award by the International Radio & Television Society (IRTS) and the Barry Sherman Award for

Teaching Excellence by the Management and Economics division of the Association for Education

in Journalism and Mass Communication (AEJMC).  In 2007, he was the recipient of the

Distinguished Teaching Award at Western Michigan University.


Dr. Gershon is an internationally recognized scholar having authored eight books and over

50 journal articles and book chapters.  His most recent works include: Media, Telecommunications

and Business Strategy 3rd ed. (Routledge, 2020) as well as Digital Media and Innovation: Management and Design Strategies in Communication (Sage, 2017).  Dr. Gershon is a Fulbright scholar having held visiting appointments at the University of Navarra, Spain and Nihon University, Japan. He serves on the editorial board of three major journals, including The International Journal

on Media Management, Journal of Media Economics and The Journal of Media Business Studies.


Dr. Gershon is a founding member of the Information, Telecommunications Education and

Research Association (ITERA) where he served as the organization’s first President.  ITERA is

a consortium of 15 Universities committed to the advancement of media and telecommunications

education.  Dr. Gershon served as President of the WMU Faculty Senate and has twice chaired

the Campus Planning and Finance Council.  He was directly involved with a number of campus

planning and design efforts, including Miller Plaza and the Heritage Hall remodeling initiative. 

In addition, he served as the Project lead for the IAS project team; tasked with looking at the future

of Interdisciplinary Academic Studies at WMU.


Dr. Gershon is one of a select number of Professors who has been recognized by Western Michigan University’s College of Arts & Sciences in three of its major award categories, including the Faculty Achievement Award in Teaching (2005), Research and Creative Activities (2015) and Professional and Community Service (2017).

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