Richard A. Gershon

INDUSTRY and CONFERENCE PRESENTATIONS

SELECT INDUSTRY AND PUBLIC PRESENTATIONS

​

•    AT&T
•    Charter Communication

•    Catholic University, Eichstaat, Germany
•    Columbia University, Inst. for Tele-Information  

•    Emerson College
•    Federal Aviation Administration
•    Fetzer Institute
•    George Washington University
•    Home Box Office (HBO)

•    Howard University
•    Johns Hopkins University
•    Logtel Communication, Santiago Chile
•    Loral Space & Communication
•    Michigan Electronic Courts Reporters As.

•    Murray State University

•    Northeastern University 
•    NYNEX
•    Pfizer (formerly Pharmacia & Upjohn)
•    Polytechnic University
•    Travel Consultants, Inc.

•    Universidad de los Andes, Santiago, Chile

•    Universidad de Navarra, Pampalona, Spain

•    U.S. Army

•    U.S. Postal Service

•    Verizon (Verizon Wireless)
•    Western Michigan University

 



SELECT - CONFERENCE PAPERS AND PRESENTATIONS

 

Gershon, R.A. (May 2018). “Transnational Media: Global Messages in a Digital World,”

13th World Media Economics and Management Conference, Cape Town, South Africa. 

 

Gershon, R.A. (May 2018). “Video Streaming and Business Model Innovation:

The Future of Over-the-Top Television Services,” 13th World Media Economics and

Management Conference, Cape Town, South Africa. 
 

Gershon, R.A. (September 2017). Invited Presentation. “Media Innovation and Business
Strategy.” Universidad de los Andes, Santiago, Chile.

 

Gershon, R.A. (May 2017). “Media Innovation: Three Strategic Approaches to Business
Transformation,” Paper presented at the European Media Management Association
Conference, Ghent, Belgium.

 

Gershon, R.A. (May 2016). “Diffusion of Innovation and Social Media: Opinion Leadership
in the Digital Age,” Paper presented at the 12th World Media Economics and Management  
Conference, New York City, NY.  

 

Gershon, R.A. (April 2016). "Digital Lifestyle and Electronic Commerce: A Case Study
Analysis of Amazon.Com and TripAdvisor,” Paper presented at the 2016 Broadcast Education
Association (BEA) Conference, Las Vegas, NV. 

 

Gershon, R.A. (March 2015). Invited Presentation. “The Diffusion of Innovation Revisited:
Opinion Leadership in the Digital Age,” The 2015 ITERA Conference, Washington DC.

 

Gershon, R.A. (May 2014). “Product Innovation and Design: Game Changing Strategies that
have Transformed the Communication Industry." Paper presented at the 11th World Media
Economics and Management Conference, Rio de Janeiro, Brazil.

​

Gershon, R. A. (February 2014). Invited Presentation. “Product Innovation and Design:
Where Good Ideas Come From,” Ohio University, School of Media Arts and Studies, Athens, OH.  
 

Gershon, R.A. (June 2013). “Eastman Kodak, Blockbuster Inc. and Creative Destruction:
The Rise and Fall of Two Great Iconic Companies.” Paper presented at the 2013 International 
Association for Media and Communication Research (IAMCR) Conference, Dublin, Ireland. 

 

Gershon, R.A. (April 2013). “Facebook: A Business Perspective on the Power of Intelligent
Networking and Social Media,” Paper presented at the 2013 ITERA Conference, Cincinnati, OH.

 

Gershon, R.A. (November 2012).  Invited Presentation. “The Deregulation Paradox:
Whatever Happened to Media Business Accountability?” Special Conference on: Value
Oriented Media Management -- Decision-making Between Profit and Responsibility.
Catholic University, Eichstätt, Germany.

 

Gershon, R.A. (May 2012). “Digital Media Innovation and the Apple iPad: Reinventing
the 21st Century Newspaper.” Paper presented at the 10th World Media Economics
and Management Conference, Thessaloniki, Greece. 

​

Gershon, R.A. (May 2012). “Media Innovation: Three Strategic Approaches to Business
Transformation.” Paper presented at the 10th World Media Economics and Management
Conference, Thessaloniki, Greece.
 

Gershon, R.A. (April 2012). “Innovation Failure: A Case Study Analysis of Eastman
Kodak and Blockbuster Video,” Research Symposium: Media Management and Economics
Research in a Transmedia Environment, Paper presented at the 57th Annual Broadcast
Education Association Conference, Las Vegas, NV. 

 

Gershon, R.A. (March 2012).  “Digital Media Innovation and the Apple iPad:

Reinventing the 21st Century Newspaper.” Paper presented at the International
Telecommunications Education & Research Association Conference, Indianapolis, IN.

​

Gershon, R.A. (July 2011). “Redefining Business Space: Intelligent Networking and the

Transnational Corporation.” Paper presented at the 2011 International Association  

for Media & Communication Research (IAMCR) Conference, Istanbul, Turkey.

Gershon, R.A. (May 2011).  “Intelligent Networking: The ITS Model and Network Evolution:  
A Systems Theory Interpretation.” Paper presented at the 61st Annual International
Communication Association (ICA) Conference, Boston, MA.  

​

Gershon, R.A. (October – December 2011). Fulbright Visiting Scholar, University 
of Navarra, Facultad de Comunicación, Pamplona, Spain.  

Two Accelerated Courses:
          •    Strategic Planning and Media Innovation (Graduate)
          •    Media Management and Telecommunications (Undergraduate)

​

Two Guest Lecture Public Presentations: 

         •    Digital Media and Innovation: Three Strategic Approaches to Business

               Transformation, November 11, 2011.
         •    Digital Media and the Power of Intelligent Networking:                                            
               Redefining Work Space, November 9, 2011

 

Gershon, R.A. (July 2011). “Redefining Business Space: Intelligent Networking and the
Transnational Corporation.” Paper presented at the 2011 International Association for
Media & Communication Research (IAMCR) Conference, Istanbul, Turkey. 

​

Gershon, R.A.  (June 2010). Invited Presentation. “Digital Media and Innovation:
Three Strategic Approaches to Business Transformation,” Columbia University,

Columbia Institute for Tele-Information, New York, NY. 

 

Gershon, R.A. (April 2009).  “Value Innovation: A Case Study Analysis of Apple, iTunes
and Netflix,” Paper presented at the 54th Annual Broadcast Education Association (BEA)
Conference, Las Vegas, NV.

 

Qing, Q. & Gershon, R.A. (April 2009). "E-Commerce Development in China: When Culture
and Economics Collide," Paper presented at the 2009 ITERA Conference, Atlanta, GA.

 

Gershon, R.A. (May 2008). “Media Management and Innovation: Disruptive Technology

and the Challenges of Business Reinvention,” Paper presented at the 8th World Media

Economics Conference, Lisbon, Portugal.

Gershon, R.A. (March 2008). "Intelligent Networking and Business Process Innovation:

A Case Study Analysis of Dell Computer and Home Box Office, Inc.” Paper presented 
at the 2008 ITERA Conference, Louisville, KY.

 

Gershon, R.A. (September 2005). Invited Presentations, “AT&T: The Rise and Fall of
a Great American Company,” and “From Marconi to Satellite Radio: A Brief History of
Technology Design and Innovation,” Murray State University, Murray, KY.

 

Gershon, R.A. (May 2005). “Media & Telecommunications Management: Finding
Common Ground Between Curricular Approaches,” Presentation given at the National
Cable & Telecommunications Assoc. Academic Seminar, New Orleans, LA.

 

Gershon, R.A. (April 2005).  “Media and Telecommunications Management: Defining the
Core Curriculum,” (Parts I & II.) Presentations given at the 50th Annual Broadcast Education
Association (BEA) Conference, Las Vegas, NV.

 

Gershon, R.A. & Alhassan, A. (May 2004).  “AOL Time Warner & WorldCom: Corporate
Governance and the Diffusion of Authority,” Paper presented at the 6th World Media
Economics Conference, Montreal, Canada.

 

Gershon, R.A. (April 2004). “For Whom the Bell Tolls: AT&T 20 Years After Divestiture,”

Paper presented at the 3rd Telecommunications & Information Technology Conference,

Louisville, KY.

 

Gershon, R.A. (April 2004). “Media & Telecommunications Management: Finding Common
Ground Between Curricular Approaches,” Presentation given at the 49th Annual Broadcast
Education Association (BEA) Conference, Las Vegas, NV.

 

Gershon, R.A. & Suri, V.R. (October 2003). “Viacom: A Case Study in Transnational Media
Management,” Paper presented at the Global Fusion 2003 Communication and Culture
Conference, Austin, TX.

 

Gershon, R.A. & Alhassan, A. (May 2003). “AOL/Time Warner and WorldCom: Corporate
Governance and the Effects of the Deregulation Paradox,” Paper presented at the 53rd
International Communication Association (ICA) Conference, Law & Policy Division,
San Diego, CA.

 

Gershon, R.A. (September 2002). “The Deregulation Paradox: The Telecommunications

Industry in Crisis,” Paper presented at the 30th Annual Telecommunications Policy Research
(TPRC) Conference, Alexandria VA.

 

Gershon, R.A. (July 2002). “The SONY Corporation: Japanese Values and a Changing
Corporate Culture,” Paper presented at the Global Media Studies Conf., Spokane, WA.

 

Gershon, R.A. & Kanayama, T. (August 2001). “The SONY Corporation: A Case Study
Analysis in Transnational Media Management,” Paper presented at the 2001 Association
for Education in Journalism & Mass Communication (AEJMC) Conference, Washington, DC.

 

Gershon, R.A. (October 2000). “Telecommunications and Intelligent Networking,”

Paper presented at the Global Fusion 2000 Conference, Communication & Culture -
Bridging Borders, St. Louis MO.

Gershon, R.A.  (June 1999). “Telephone-Cable Cross-ownership: Strategic Planning
Issues,” Paper presented at the 1999 National Cable & Telecommunications Association
(NCTA) Academic Seminar, Chicago, IL.

 

Gershon, R.A.  (April 1998). “The Globalization of News Media Markets: How Competitive
Forces Shape Information Flow," Paper presented at the 43rd annual Broadcast Education
Association (BEA) conference, Las Vegas, NV.

 

Gershon, R.A. (June 1996).  “Pay Cable & Interactive Television: Lessons from the

Past - Strategies for the Future," Presentation presented at the Satellite & Cable Television

Latin America '96 industry conference, Santiago, Chile.

 

Gershon, R.A. (May 1996).  “News Corporation Ltd.  A Case Study in Transnational

Media Ownership,” Paper presented at the 46th Annual International Communication

Association  (ICA) Conference," Mass Communication Division, Chicago, IL.

 

Gershon, R.A. (April 1996).  “Smart Cities and Broadband Residential Services:

A City Planner's Perspective,” Paper presented at the 41st Annual Broadcast Education

Association (BEA) Conference, " Las Vegas, NV.

 

Gershon, R.A. (September 1995).  “Video Dialtone and Expanded Cable: Planning

Considerations in Designing a Multichannel Television Service," Presentation given

at the SMART ‘95 – World Teleport Association Conference, Toronto, Canada.


Gershon, R.A. (April 27-28, 1995). Invited Presentation. “Cable Television Management
and City Planning: A New Model for Design in Community/Business Partnerships,”
Sponsored in cooperation with Logtel Communication and George Washington University

Engineering Education, Santiago, Chile.

 

Gershon, R.A. & Kanayama, T. (July 1994).  “Direct Broadcast Satellites in Japan:
A Case Study in Government/Business Partnerships," Paper presented at the 
44th International Communication Association (ICA) Conference, Communication

Technology Division, Sydney, Australia. 

 

Gershon, R.A. (October 1993). “Video Dialtone: Planning for America's Future Cities,"

Paper presented at the 21st Annual Telecommunications Policy Research Conference

(TPRC), Solomons, MD.  

 

Gershon, R.A. (May 1993).  “Transnational Media Corporations and Foreign Direct

Investment,” Paper presented at  the 43rd Annual International Communication

Association (ICA) Conference, Mass Communication Division, Washington, DC.

 

Gershon, R.A. (May 1992).  “Home Box Office, A Twenty Year Retrospective,”

Paper presented at the 42nd Annual International Communication Association (ICA)

Conference, Mass Communication Division, Miami, FL.

 

Gershon, R.A. (February 1992).  “The Transnational Media Corporation and Direct

Foreign Investment,” Paper presented at the 9th Annual Intercultural & International

Communication Conference, University of Miami, Coral Gables, FL.

 

Gershon, R.A. (May 1991). “Telephone / Cable Cross-ownership: A Study in Policy

Alternatives," Paper presented at the 41st Annual International Communication

Association (ICA) Conference, Communication Technology Division, Chicago, IL.

 

Gershon, R.A. (June 1990). “Intelsat:  Global Cooperation in an Era of Deregulation,"

Paper presented at the 40th Annual International Communication Association (ICA)

Conference, Communication Technology Division, Dublin, Ireland.