The Digital NavigatorEG
Media, Telecommunications and Business Strategy
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Strategic Planning
Strategic planning is the set of managerial decisions and actions that determine the long term performance of a company or organization. The main role of strategy is to plan for the future as well as to react to changes in the marketplace. A competitive strategy is the master plan, including specific product lines and approaches to be used by the organization in order to reach a stated set of goals and objectives. In principle, there are four steps involved in the strategic planning process. They include:
1. Environmental Scanning
2. Strategy Formulation
3. Strategy Implementation
4. Evaluation and Control
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Suggested Readings
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Albarran, A., Mierzejewska B. & Jung J. (Eds.), (2018). Handbook of Media Management and Economics.
2nd ed. New York, USA: Routledge.
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Albornoz, L. & Leiva, M. (2019). Audio-Visual Industries and Diversity: Economics and Policies in the Digital Era.
New York, USA: Routledge.
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Atherton, J. (2019). Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement. London, UK: Kogan Page Publishers.
Altmappen, K., Hollifield, A. & van Loon, J. (Eds.), (2017). Values Oriented Media Management: Decision-making Between Profit and Responsibility. Heidelberg, Germany: Springer.
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Baumann, S. (Ed.), (2022). Handbook on Digital Media Ecosystems. (Cheltenham, UK: Edward Elgar Publishing.
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Bouquillion, P. (2021). Vivendi: A Key Player in Global Entertainment and Media. London, UK: Routledge.
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Bygdås, A. L., Clegg, S., & Hagen, A. L. (2019). Media Management and Digital Transformation. London, UK: Routledge.
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Cooper, R. (2022). The 12 Attributes of Extraordinary Media Professionals. New York, USA: Rowman and Littlefield.
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Elavarthi, S. P. & Chitrapu, S. (2021). Media Economics and Management. India: Routledge.
Gershon R. (2020). Media, Telecommunications and Business Strategy. (3rd ed.) New York, USA: Routledge.
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Kueng, L. (2017). Strategic Management in the Media. 2nd ed. London, UK: Sage.
Mahoney, M. and Tang, T. (Eds.), (2020). The Handbook of Media Management and Business. New York:
Rowman and Littlefield.
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McDonald, P., Donoghue, C. and Havens, T. (Eds.), (2021). Digital Media Distribution: Portals, Platforms,
Pipelines. New York: New York University Press.
Noam, E. (2019). Managing Media and Digital Organizations. London, UK: Palgrave, McMillan.
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Noam, E. (2021). The Technology, Business, and Economics of Streaming Video: The Next Generation of
Media Emerges. Cheltenham, UK: Edward Elgar Publishing.
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Rana, N., Slade, E., Sahu, G., Kizgin, H., Singh, N., Dey, B., Gutierrez, A., & Dwivedi, Y. (Eds.). (2020).
Digital and Social Media Marketing: Emerging Applications and Theoretical Development.
Heidelberg, Germany: Springer.
Rohn U. & Evens, T. (Eds.), (2020). Media Management Matters Challenges and Opportunities for Bridging
Theory and Practice. London, UK: Routledge.
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Szczepanik, P., Zahrádka, P., Macek, J. & Stepan, P. (2020). Digital Peripheries: the Online Circulation
of Audiovisual Content from the Small Market Perspective. Heidelberg, Germany: Springer.
PDF Download, available at: https://link.springer.com/book/10.1007/978-3-030-44850-9
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Von Rimscha, M., & Kienzler, S. (Eds.) (2020). Management and Economics of Communication.
Berlin, Germany: De Gruyter Mouton.
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Vukanovic, Z., Friedrichsen, M., & Pavlovic, M. (2019). New Digital Value Migration in Media, ICT and
Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems. London, UK:
Routledge.
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Wirtz, B. (2019). Media and Internet Management. Heidelberg, Germany: Springer-Gabler.
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Wirtz, B. (2020). Media Management: Strategy, Business Models and Case Studies. Heidelberg, Germany:
Springer.
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Journals
Academy of Management Journal
https://aom.org/research/journals/journal
IEEE Internet of Things Journal
IEEE Wireless Communications
https://www.comsoc.org/publications/magazines/ieee-wireless-communications
International Journal of Media Management
https://www.tandfonline.com/journals/hijm20
Journal of Broadcasting and Electronic Media
https://www.tandfonline.com/journals/hbem20
Journal of Media Business Studies
https://www.tandfonline.com/journals/romb20
Journal of Media Economics
https://www.tandfonline.com/journals/hmec20
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Journal of Media Innovations
https://journals.uio.no/TJMI/about
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Technology Magazines and Websites
C/net
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IEEE Spectrum
MIT Technology Review
https://www.technologyreview.com/
TechCrunch
Wired Magazine
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