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Routledge

The Digital           NavigatorEG

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Digital Media and Innovation

Digital media represents the artistic convergence of various kinds of hardware and software design elements to create entirely new forms of communication expression.  From electronic commerce to music and video streaming services, digital media has transformed the business of retail selling and personal lifestyle.  We have entered the era of personalization where users customize their music listening and news reading selections via their smartphone and computer tablet.

Today, the international business landscape has become ever more challenging.  Global competition has engendered a new competitive spirit that cuts across countries and companies alike.  Such companies are faced with the same basic question; namely, what are the best methods for staying competitive over time?  In a word, innovation. 
                                                             Richard A. Gershon

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